Logo or Logotype? Don't confuse your customers!

Does logo mean exactly the same as logotype? In a strict sense, the answer is no. Logo refers only to the graphic symbols used on a company's brand, while logotype refers only to the text depicted in such brand. That's the theory.

On the other hand, in the real world logo and logotype are often used as synonyms, referring to the whole brand (images plus words).

So my advice is to avoid confusing your customers with such technical jargon:

• Call the graphic elements just symbol, image or even icon.


• Call the logotype text just company name or even text.


• Your clients would probably not make any distinction between the terms logo or logotype when talking about the whole design.

This may be less correct, but will prove much more effective. Remember that your customer is worried about having a strong corporate identity, not about what does logo or logotype exactly mean!

Welcome to Logos Designers

Logos Designers is a blog dedicated to all logotype and corporate identity designers. I will share with you the tips and tricks that I learnt working as a logo designer and corporate identity consultant.

A good logo design is an interesting combination of an appealing image plus a meaningful symbol. I'll explain you the basics of graphic design, symbolism and typography to help you develop original and effective logotypes. And I will try to surprise you with advanced techniques explained in detail as well. Believe me: creating something simple and meaningful, but original and appealing at the same time, is a possible task.

All of us, creative artists, depend on inspiration. Logos Designers is also a source of inspiration, where I will feature useful techniques and ideas to overcome the dangerous inspiration deadlocks of logo design: free your mind and stay creative.

Corporate identity design is not all about lines and colors: an effective logotype needs to meet your client's specific requirements. Count on me to learn the secrets of understanding your customers and designing something that they will like.

Nearly every good design starts with a quick sketch on a sheet of paper. Nevertheless, modern graphic designs really take advantage of the latest software tools. And your final designs should work on several different formats too. As you see, the underlying technical details of design may be difficult to master. But don't worry: I'll try to show you how to extract the maximum out of your graphic design software, and how to create logotypes that will work on a wide array of media.

Welcome to a place where you will find inspiration and explanations. Welcome to Logos Designers!